multiple marketing streams that every business owner needs to know
Multiple marketing streams I’m sure you’ve heard of the adage “ multiple income streams” if you’ve done any research with owning a business or being an entrepreneur.
Basically the concept is to create multiple smaller income streams at add up over the course of time so that you can have several sources of money, I like to teach on the three different income streams- The bread and butter, the freelance and the passive (you can see my full blog here that breaks it down: https://www.virginiaphotosandfilms.com/single-post/three-income-streams-that-every-photographer-or-a-graphic-designer-need-to-know)
Marketing works in a very similar way-
you can’t have just one way to market-you must find at least three different ways to hit three different targets so that your message its translated in various different ways over the course of time.
It’s not just about posting every day to your social media.-
that is what I call life-support- it’s a underlying skeleton keeping your business afloat but with today’s algorithm challenges, it’s hard for business owners to be seen out there anymore.
Paying for boosting and advertising especially if you have a specific landing page is helpful if you’re running a special, having a free download or any other type of content that you can capture people’s information might work in the short term.
Need help with facebook ads? see these helpful blogs:
But paying for just boosting and to be seen without having multiple ways to contact your viewers or get information out of them for future advertising, it might be a waste of your money- in the long term.
Creating an email list and a texting list is probably one of the most effective way to reach people-emails spammer bots can filter out your content pretty quickly but texting is still fairly new so people will most likely see your text.
Need help growing your email lists:
Need help growing your texting lists:
Having your own app in the App Store is also a creative way to get your content to a bigger global audience but it’s very high overhead to pay-hundreds of dollars each month to get on the App Store. (Check out passion.io or places likes wix or Shopify) to see if it’s right for you.)
My favorite way is to actually pay past clients to be mini marketers and ambassadors for you-pay them for story content and for recipe ideas, pay them to promote you on their page and to give them the money that you would otherwise give to Facebook boosting.
Have your past clients that can really cheerlead for your business, be on a particular contract for a certain posting days and checklist of things you’re looking for.
Give them a coupon code to put on their story so that they can filter people through your website and capture their emails and text messaging.
If money and budget is not an issue for you, then do all of those things all at the same time and spend thousands of dollars having a marketing team set up Facebook boosting, professional landing page or even have professional photos taken of you on a regular basis.
If you’re like most self-made entrepreneurs, you really have to think about what’s important and where to put your marketing money-having a landing page on existing website with a pop-up to gather people’s information is free or cheap.
Put your money into your ambassador program and paying people for content even if it’s from their phones.
Creating a PDF and stick it on a landing page for a free download that people can sign up their email is totally possible through services like Jotform- Who have free and cheap rates they do form creation, data collection and subscription for your business.
As you grow and can offer more services and become more available, create a texting sign-up list for people to get texted services and coupons, pay for regular placing on social media and maybe even create your own app.
The trick is to automate everything, you as an entrepreneur only have so much attention and time.
Have people sign up for things and enter their email and send them a free download and sign up for some type of premade video course that’s a passive income stream.
Have people sign up to receive a PDF and helpful tips and tricks that’s a low level smaller budget item.
Have tiers of services and products that hit different market groups
-an e-book for busy moms-
a course sample to a video series might be more affordable (with a payment plan ) than $1000 monthly coaching contract for higher rank clients.
Set ambassadors‘s that will market for you on their social media accounts that are in these different tier levels.
Find a local influencer that hits the busy mom group, find a local influencer that deals with more upper crust clients.
It’s about thinking through the different ebbs and flow of the seasons as a business owner.
Depends on your type of work, but from those people that are in the service industry, the summertime is slow because people are at home with their kids and they’re traveling.
For the health and wellness industry, the winter time is our busiest season because people want to be healthy for a new year.
Mother’s Day is a great day to start pushing mother related contact, and back to school might be a great time to push healthy eating options for kids.
As an entrepreneur, it’s important to write down your monthly goals, your yearly goals and even your three-year goals to see what you can do with your time, your energy and your budget.