Do’s and Dont’s: making your own marketing content- tips for non designers
Don‘t go crazy on do EVERYTHING, better to be simple, leave lots of space, choose fonts and that compliment and more!
Here is a sample logo where color scheme is a little bright for our fictitious client. The lines might be hard to see on shirts, and other apparel.
I would prefer ”Cleo”as an accent color or font for a simple change.
This one is a little extreme. No clear color palette, fonts are all mixed up and it’s far too busy. It screams low-end clip art design
This one is a little better, but the paint is going to make it hard to read the message without a border or lowering the opacity down.
Three fonts are too much. You need to have one accent font, and another contrasting font. If you want to have a third font, make sure it’s very similar to a simple font.
Let’s look at some things I like with examples.
Simple fonts, simple colors and easy to read
Color scheme matching the branding
Lots of space and minimal in style
Color scheme is very clean. Only a few colors are used - neutral/white- dark/accent
Let’s see some cool images that you can save, pin and use for your own inspiration