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Marketing 101- don’t fall for these scams!


Ever received an email that says something like “ Buy ad space in our magazine” or “sponsor a hole at the local golf course”




Stop burning $200-$300 worth of add money on something like that- if you have a random two to $300 laying around spend it on targeted ads — or actually grow your ambassador program with one-on-one people having them share stories for you!

I find the most effective and memorable marketing tack is making actual connections one-on-one with people

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I started at my church. I was there with my camera for every event, every potluck- setting up a photobooth on-site for free pictures- passing out my business card.


After some time, people started to relate me, my face and my camera everywhere.

You might not be a religious person, but maybe asking to take pictures for your local dance class, the kid’s Soccer team, the dance club, your favorite local restaurant- whatever niche you think would be the best place to find ideal clients.


GET SOCIAL

social media is king, but using it to your advantage is tricky. I requested over 500 friends from people at my church and their acquaintances so that I can start posting on my personal page about my business more than the actually business page. For those that don’t know- Facebook- at least -is known for filtering out business stuff and raising friend‘s Events higher in the timeline.

Then about once a month, I host some kind of live broadcast or write a helpful article like this to give away some “free“ content. The more you post, the more people learn to recognize you and trust you.



LET THE REVIEWS WORK FOR YOU

Your greatest assets is your clients referring you. I ask for a review EVERY time I shoot and deliver the images. I even give them $10 credit on their account for doing so!

Think about it, Let’s say that a bunch of your ideal clients are at a baby shower. And everybody is talking about who they want for Photos and your name comes up. They’re going to remember you and talk about you with their friends - if you are at the forefront of their minds because of a good experience they have had.


They are more likely to listen to their friend talking at a baby shower and then seeing an ad posted. I also have reviews at the very first thing that you see on my website before contacting me.


GET BRAND AMBASSADORS

If you’ve been around social media for any time, you have probably seen this word “Brand Ambassadors” floating around .

A “Brand Ambassador” is a very important member of your marketing team. They love ALL your photos, they are interactive online, they might have a lot of influence online.

You might want to approach like 5 people who fit this category for your company and ask them to be your “brand ambassador.” Give a free session, a free shirt or free swag if you share your posts or get five paying referrals to your company.

Let your clients work for you by possibly tagging your brand ambassadors on social media if there is a special going on or a creative shoot that you need help getting people for .


EMAIL LISTS BABY!


Email and and text messaging lists are still one of the top ways that people see your stuff!

Every single time that you shoot, you should be gathering important client imformation- like email and phone number. Once every few weeks you should be sending out an email or text message about some type of special or event going on!

Create a webinar using the FREE OBS app on your computer or make a FREE ebook to get people's emails for signing up as well!


BE OUT IN THE MARKETPLACE

Set up a headshot studio an en event, start a photobooth, set up a small booth at a conference or fundraiser- anything to get your name out there.

I debated for a long time if I wanted to participate in bridal shows. And honestly, I couldn't justify the cost. But if I created a simple photobooth (you can see my other business here) then I would basically get PAID to market my self! Now that's smart!