The Importance of creating a small biz client base OFF OF Social Media
What would you do if SUDDENLY, Facebook, Instagram, What'sApp and other Facebook family apps just disappeared with NO warning?
October 4, 2021- this very thing happened.
The New York times reported outages worldwide over the world's top social media apps.
And it left me to wonder how many creative businesses like photographers, videographers, small business creators rely on 100% marketing through these apps.
What would happen to our businesses if social media went away indefinitely?
How could we reach clients? Text them personally? Email them for bookings?
Social Media is great for discovering new leads and getting new clients, but we NEED to have a secondary way to keep client info and be able to touch base and get the word out about our services without social media to keep the data.
If there is another instance of a global shut down of all social media, then us as business owner are in a tight place!
Start gathering your email list. Have all bookings and inquiries go through another app, service or software then keeping them on facebook/ IG messenger.
Even texting and GMAIL is not secure, unless you are backing up your files, your messages and your emails in case of a phone mishap.
Stop using just ONE social media platform owned by ONE company. If that one goes down (like facebook and all it's family of apps) then you are in hot water as a business owner.
Start taking an extra 10 minutes per day to get on tiktok, twitter, youtube and more, just in case this happens again.
I love using third party apps that are FREE and cheap for my client base building.
For texting, group texting and reminders, It's expensive to get a texting software program, but You can create a FREE list with https://www.remind.com/
For mailing list, email lists, beautiful email templates, landing pages and more cool and free stuff, you can try https://mailchimp.com/
If you are a photographer and you want to use a beautiful FREE gallery option, website, with built-in email gathering and templates, then I highly recommend https://pixieset.com/
Jotform is a great contract, mailing list and service e-commerce store option that I have been using for 10 years (they have a FREE option as well)
They do create PDF fillable forms, surveys and some great resources, contracts templates and wording for creatives and small business owner.
Want to get out of social media entirely? Create an affordable app for your business: https://www.appypie.com/app-builder/appmaker
Some website companies have an app feature like www.wix.com that your customers can buy products, interact, buy from your store and more without even going to social media!
Start getting your business in order. Create an app, create a mailing list- back up your list. There are so many things that you need to do- just in case Facebook and it's family of apps goes off-the-grid again!
I am a child wrangler, a girl boss, a media creator, a business mentor, a professional domestic engineer, Captain of the Hot Mess Express and most importantly- an imperfect but constantly progressing disciple of Christ.
We coach, teach, shoot, set up events and build reclaimed decor and adventure mobiles out of our home studio in Chesapeake, VA all while raising three amazing but crazy children.
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